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Ecommerce email copywriter shares the truth about what copywriters actually do
I’m going to let you in on a little secret about us copywriters: Writing is only a small part of our job. The world sees our quippy marketing copy and immediately thinks we’re geniuses with quick wits...
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Holiday email marketing strategies that drove over 28% of total revenue for 5...
Tired of working with email experts who use the same holiday email marketing strategy across all 20+ of their clients? Well, we're tired of seeing brands fall for that. Our philosophy: To copy and...
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Sustainability wins for your back-end operations
Meeting modern consumer expectations goes beyond just providing great products and services. Consumers now expect a commitment to environmental and social causes, which can yield substantial rewards...
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Eight innovative ways to enhance your transactional emails
PSA: The first sale should be the beginning of your relationship with a new customer, not the end. You’ve spent money and time to get traffic to your shop, so you have already eaten the acquisition...
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Tomlinson's Feed: Personalization strategies driving a 23% welcome flow...
We’re in an era of ecommerce where customer data reigns supreme. Brands that strive to gain innovative insights into their consumers' preferences, behaviors, and desires are the ones that are...
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Strategies to pave the way to a shiny Black Friday
Q3 can make or break your Q4. You might not want to hear this… But I'm going to argue that you need to start planning for Black Friday in June/July at the latest. Every year, sales start sooner, the...
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Want to increase your open rates during Cyber Week 2023? Start A/B testing now
Black Friday and Cyber Monday are still a few months off, but you should already be prepping your strategy for ecommerce’s biggest weekend of the year. According to Klaviyo, email performance peaks...
View ArticleUnlocking SMS magic: Klaviyo's game-changing feature for Shopify Order Updates
Klaviyo recently released the option for Shopify stores to send SMS Order Updates. You might think you're already covered via Shopify notifications or your current SMS flows, but… you're not. You used...
View ArticleFuel Made’s partnership with Klaviyo is now Elite
We're thrilled to announce that Fuel Made has reached new heights in our partnership with Klaviyo. We've been awarded the prestigious Master Elite status, a tier reserved for the most dedicated and...
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Navigating new email compliance: Mastering Google's February 2024 email...
You've probably heard word about Google and Yahoo updating their compliance requirements. They made the announcement in October 2023, creating a little bit of a stir among all of us deep in BFCM...
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Keep it in the family: Our top reasons to use the same tool for both SMS and...
It is a universal truth that streamlining your marketing efforts is crucial for both sanity and better outcomes. When it comes to email and SMS, why scatter your energy and attention across multiple...
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It was a very good year: our team’s favorite email projects from 2023
2023 was another amazing year for our email marketing clients. And for us! We enjoyed every minute of building emails for these exciting and innovative brands. It’s hard to pick favorites but we wanted...
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Annual highlight: our team’s favorite website projects from 2023
2023 was filled with collaborations that challenged us, inspired us, and allowed us to contribute to the success stories of remarkable brands. Below, we celebrate some of the standout website...
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Unlocking the potential of product bundles in email flows
How to leverage product bundles in your email flows and campaigns without causing friction to your brand’s operations. Key takeaways from this article: Key email flows and campaigns where bundles...
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How to make your email marketing copy stand out in 2024
Email marketing is changing. Rapidly. So are copy trends. If your ecommerce business isn’t quick to adapt, you’ll get left in the dust. What once used to work — like holiday discounts, salesy language,...
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What’s with all those high click rates lately?
Great question. It actually has something to do with bots. A bot-click, also known as a server-click, is used to verify the safety of an email. If inbox providers think your email is potentially...
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Using AI for conversion rate optimization (CRO) in ecommerce
AI is going to be a big part of the future. Since we love optimizing ecommerce sites, we’ve been having fun experimenting with what AI can do around CRO. So we built Funnel Fixers - An AI tool to...
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Klaviyo & Sendlane: Same goals, different setups
If you’re here for the hot email marketing goss, the tea, the 411— We don’t mean to disappoint, but…The purpose of this article is NOT to do a side-by-side teardown of Klaviyo vs. Sendlane and pick a...
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Is showing prices on your collection page hurting conversions?
We learn a lot from testing different strategies to help ecommerce brands boost conversion rates. We recently ran an A/B test for a brand in the food and beverage industry, and the results were quite...
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9 website best practices to increase customer retention—according to an...
Acquiring new customers can be expensive. You pay thousands of dollars on paid advertising to grow your customer base, but what are you doing afterward? The payoff to acquiring new customers isn’t...
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