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Post-holiday retention strategy: how to avoid a slow January
Post-holiday retail is normally a sleepy time. But it doesn’t have to be. For many ecommerce merchants, the last few months have been a blur. You’ve most likely splurged on ads, and spent a ton of...
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Image compression tips for people who care about page speed
Large, full-screen images are a standard part of web design. And as monitors get more advanced with higher pixel density and larger sizes, these files can get really big really quickly. Did you know...
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Email marketing results from Black Friday and Cyber Monday 2021
Most of us anticipated an odd Black Friday in 2021. Back in 2020, due to Covid, shoppers were forced to browse stores from their computers to hunt down sales and holiday gifts. As a silver lining for...
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30 email marketing examples and sequences to inspire ecommerce brands
Every successful business has a good balance between acquiring new customers and retaining current ones. And as an ecommerce brand, it’s especially important to maintain the retention side of your...
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Style tiles vs UI style guides vs brand guides: what's the difference?
You may have heard the terms “style tiles,” “UI style guides,” and “brand guides” before interchangeably, but they couldn’t be more different. We use UI style guides as part of our process here at...
View ArticleEmail Marketing Samples
Lead Capture: Blade & Rose [blog-gallery handle="email-samples" begin="1" end="1"] Welcome Sequence: Beardbrand [blog-gallery handle="email-samples" begin="2" end="3"] [blog-gallery...
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Stay Positive: 10 email ideas to uplift customers during COVID-19
“These are unprecedented times.” “Things are crazy right now.” “We’re here for you.” If you’ve checked your inbox in the last two months (and you likely have many times over considering open rates are...
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Bringing life to essential office products: how owned marketing channels are...
These days, it’s critical for ecommerce businesses to be able to build relationships with customers. It’s not enough to just have an amazing product—I mean, this is important—but what’s also key is...
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Image alt text 101: what is it and how to write it
Missing or poorly described alt text is a common pitfall for ongoing content accessibility, and writing good alt text is just as much an art as it is a science. How detailed your text should be...
View ArticleEmail list cleaning: how to keep a healthy list and improve deliverability
Email list cleaning is like spring cleaning—you don’t necessarily look forward to it, but once you do it… Wow it feels great. And the thing is, it’s not even that bad. You just have to learn how to...
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13 ecommerce strategies that prove Taylor Swift is a marketing genius
When you need ecommerce marketing advice, where do you turn to? You probably dig into your Twitter and LinkedIn feeds, visit your favorite brands’ websites for inspiration, or simply use Google. The...
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These Black Friday results indicate why email marketing is a key channel in 2022
Black Friday in 2021 was an interesting one—that’s for sure. In 2020, the ecommerce market saw a major spike with consumers relying on online shopping to purchase goods because of the pandemic,...
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6 reasons why customer reviews should be a critical part of your marketing...
Need more effective marketing? Let’s review the situation… The DTC space remains fast-paced and highly competitive. That being said, now is the time to revisit and refresh your marketing strategy—and...
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A/B testing: examples and best practices for Shopify brands
Whether you love data or not, A/B testing is important for every ecommerce brand. It tells you a lot about your customers, helps improve their shopping experience, and impacts your conversion rate....
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#JoinTheBand: how Braxley Bands uses email and SMS marketing to nurture loyal...
In early 2021, Braxton Manley lost power for a full week because of a horrible snowstorm. As the co-founder of Braxley Bands—a comfortable Apple Watch brand inspired by a college project that turned...
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Here's why elevated UX design is essential to build trust, according to...
In today’s world, digital is everything. You talk to your friends and family online, you learn online, and you even do a lot of your shopping online. But there’s just one problem with an online-first...
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We’re begging you to stop using these 10 annoying email marketing tactics
“What kinds of things do you write?” As an email marketing copywriter, I dread this question. Because when I clarify that I primarily write marketing emails, the person I’m speaking to will undoubtedly...
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2022 holiday season: trends to expect this year
We can all agree, 2022 has been a rollercoaster ride for ecommerce… And as you finalize your holiday planning, we took a look at some trends to help you prepare for the rush that is the holiday...
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Annual highlight: our team’s favorite website projects from 2022
Throughout the past 12 months, our team worked on a record number of new website projects and CRO retainers. It’s been a busy year and we’re proud of everything we have accomplished. We want to...
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Annual highlight: our team’s favorite email projects from 2022
Another year, another list of projects we’re proud of. At the end of last year, we learned that the average ROI for Klaviyo users is 95x for email and 122x for email and SMS, whereas Fuel Made's...
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