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How to set up Adobe Fonts on your Shopify store
A question we come across often with clients is, "how do I use my brand fonts on my Shopify store?" There are a number of ways to use licensed web fonts in your theme, and one of the popular options is...
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Style tiles vs UI style guides vs brand guides: What's the difference?
You may have heard the terms “style tiles,” “UI style guides,” and “brand guides” before interchangeably, but they couldn’t be more different. We use UI style guides as part of our process here at...
View ArticleThis just in: Even more amazing tips for a profitable BFCM…and this time,...
You blinked, and it’s that much closer to BFCM season!So, naturally we’re popping in again with even more tips and tricks to maximize your engagement and revenue, this time with tech! Buckle up,...
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How Beardbrand automates 10% of their monthly revenue with email marketing
From the start, Beardbrand's vision was to change how society views beardsmen. What started as a community of beard lovers sharing tips on YouTube, quickly grew into a multi-million dollar business...
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How to make your email marketing copy stand out in 2025
Email marketing is changing. Rapidly. So are copy trends. If your ecommerce business isn’t quick to adapt, you’ll get left in the dust. What once used to work — like holiday discounts, salesy language,...
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A design refresh that led to 3% more conversions and 80% higher engagement
How do you ‘grow’ engagement? The challenge We partnered with Live Bearded, a brand all about helping men care for their beards with high-quality grooming products. As their product range grew, we...
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How a CRO retainer pays for itself
Sometimes the increased revenue from a single CRO win can pay for an entire year’s retainer. We’d like to highlight three recent wins that we helped our clients achieve in different ways. Perhaps you...
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Mastering product pricing: A quick guide
Do you ever consider how a minor tweak in your product price can significantly impact your profits? According to Erin, our head of strategy, there are a few key points to consider when evaluating...
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Lifecycle marketing 101: Strategies for ecommerce brands in 2025
In ecommerce, standing out is tough, but staying memorable? That’s where the magic (and the real challenge) happens. That’s why lifecycle marketing is a game-changer. It’s not just about grabbing...
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A/B testing: Examples and best practices for Shopify brands
Whether you love data or not, A/B testing is important for every ecommerce brand. It tells you a lot about your customers, helps improve their shopping experience, and impacts your conversion rate....
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Favorite website projects of 2024: Stunning transformations that drove big...
Looking back on 2024, what stands out is the incredible Shopify projects we had the privilege of working on. From beautiful designs to innovative strategies, we love reflecting on the success we...
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Favorite email projects of 2024: Collaboration, strategy, and creative wins
2024 was a year of exciting new partnerships, insightful strategies, and creative execution. Best of all, we were able to deliver real results for some amazing ecommerce brands. Below, we’d like to...
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How iOS 18 is affecting email marketing and what you can do about it
Apple’s latest iOS update is causing unexpected email rendering issues—here’s what brands need to know We’ve been noticing some strange behavior in iOS 18 that could impact email performance,...
View ArticleDon’t hire the wrong email marketing agency –– Ask these 12 questions first
Choosing the right email marketing agency can make or break your retention strategy. The best agencies don’t just send emails, they drive revenue, build customer relationships, and refine your strategy...
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A/B testing on Shopify is easier than you think
Looking for an answer? Just run a test! A/B testing is one of the most effective ways to discover whether an idea will move the needle. But is it hard to get started? Absolutely not! In this article,...
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