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Shopify Unite 2018 - Reactions and Highlights from a Shopify Partner
Shopify held their third annual “Unite” conference last week in Toronto for partners in their ecosystem (“Partners” for Shopify are agencies like us, but also app developers, theme developers,...
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How to Solve Issues Flagged in Google PageSpeed Insights and Other Tips to...
“Alexa, what’s the weather outside?” “Hello Google, where’s the closest Italian restaurant?” “Hey Siri! How long will it take me to drive to the nearest airport?” There’s no denying it now: we live in...
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Forget Free Shipping, it has to be Fast too
By now, most merchants know that customers want free shipping. In the age of Amazon Prime and Buy Online/ Pick Up in-store, customers are becoming conditioned to seeing some type of free shipping...
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2018 Holiday Season: 6 Trends to Expect this Year
Here we go again. The surge in traffic, the crowded inboxes, the increase in ad spend, the rush of returns... The madness of the holidays is upon us. For ecommerce merchants, it means: go time! Online...
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The Rise of Digital Wallets and Why You Need Them For Your Store
Digital payments are growing fast. Recent studies estimate that by 2020, 726 billion transactions will take place worldwide using digital payment technologies. Yes, that fast. As customer trust in...
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How to increase sales with your Return Policy
When you’re thinking about conversion rate optimization, returns probably aren’t the first thing to pop into your mind. But they should be! Returns are an essential component of your online business....
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Holiday Prep: 4-Step Action Plan to Prepare for Holiday Traffic
With the holidays coming up, it’s time to make sure your online store merchandising strategy is in place and ready to go before November 1st! By now, you (hopefully) have your product assortment...
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How to Boost Gift Cards this Holiday Season
Gift cards are the #1 most requested gift during the holidays. US shoppers are projected to spend $160 billion on gift cards in 2018. In 2016, 75% of gift card recipients spent nearly $28 more than...
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Product Page Design: 9 Tips to Improve Conversion Rate
The product page conveys your product’s value, shows customers how it solves a problem, and convinces them they need to have the awesome item you sell. A good, clean product page design will create a...
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BigCommerce vs. Shopify: which enterprise solution is right for you?
Shopify and BigCommerce are two of the fastest growing fully-hosted, cloud ecommerce platforms in the market today. Both have enterprise solutions to account for high-volume, high-growth merchants,...
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Ecommerce 2019: 10 Trends Shaping the Future of Commerce
In 2018, ecommerce in the United States grew by 16% to reach more than $500 billion. The global ecommerce market is expected to hit $4.8 trillion by 2021. Shopify had it's biggest Black Friday, Cyber...
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How Bad Photography Hurts Good Businesses
Would you swipe right on your product photo(s)? Truth is… probably. 🙈 (If your answer is an easy “no,” then this article isn’t for you.) Because we are about to tell you about bad product photography,...
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This is your secret weapon for email marketing
Between texting, posting on social media, and scribbling in the notes app, technically everyone is a writer. 📝 However, if you really want to optimize your company’s marketing emails, you’ll...
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Shopify vs. Shopify Plus - when should you make the leap?
It’s one of the fastest growing ecommerce platforms on the market today, and it’s not hard to see why. Shopify has made a name for itself as as a trusted, secure and reliable ecommerce platform; one...
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Mailchimp and Shopify have broken up. So what's next?
You might have heard the news... The sad, sad news of Shopify and Mailchimp’s breakup. 😭 (okay, okay, we’re being a little dramatic here.) But for Shopify merchants using Mailchimp, getting an email...
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Targeted Landing Pages: the conversion rate opportunity you're likely missing
Ever land on a webpage and think, "what in the world is going on here?" 🤔 You're not alone. Enter the wonderful world of landing pages. While the majority of other pages on your site tend to be...
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From college dropout to multi-million dollar business owner: Vivian Kaye’s...
It was an invasion like you’ve never seen. Hair, hair and more hair - everywhere. Hanging on clotheslines. Stuffed in rubbermaid drawers. Wigs. Extensions. Clip-Ins. A variety of styles, in various...
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Announcing the winner of the 2019 Fuel Made Grant for Growth
More than 80 merchants applied for the Fuel Made Grant for Growth, which surprised and delighted us. We were excited and blown away at the awesome companies who applied, and may have found ourselves...
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Shopify Unite 2019: Reactions and Highlights from a Shopify Partner
Shopify held their fourth annual “Unite” conference last week for partners in their ecosystem. (“Partners” in the Shopify world are agencies like us, as well as app developers, theme developers, and...
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Let's talk about the Fuel Made Growth Model
As part of our Grant for Growth, we'll be sharing a behind-the-scenes look into how we help our clients grow. This is our second post while working with the Grant Winner - Supply. [hr-light] We’ve...
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